How mobile is changing Social Media...

Flowtown.com has recently published a very interesting paper on Mobile web and the link with Social Media.The mobile web is growing at an exponential rate, and this trend shows no signs of slowing down. Not a surprise as mobile devices are at the center of how people communication is flowing nowadays.This infographic illustrates the rates at which people use the mobile web for social activities.

It highlights a few intriguing facts, such as that there are more than 100 million active Facebook mobile users, 20 % of claimed 500 million users, and that those mobile users are twice as active on Facebook than non-mobile users. It also notes that 18-34 year olds account for about 50% of mobile social networking usage, with female usage higher than male usage.


Full article : http://www.flowtown.com/blog/how-are-mobile-phones-changing-social-media

Social Networks analysis matrix

When talking about social networks, most CMO's get lost with straight forward questions like "I guess we need a Facebook Fan page" or "Should I post our last ad campaign on YouTube ?". Hence, this led certainly to a kind of gap between strategic objectives and operational ones...
Here is a small tool than could help CMO's in stepping back and overview a short SWOT analysis of most popular Social Media networks, all at once in a glance...


This infographic describes and ranks 10 popular social media channels by customer communication, brand exposure, traffic generation and SEO impact, which enables us to get a good grasp of how each tool helps users achieve business goals.

It acts as a roadmap of the social web and demonstrates which social channel will give the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO.

Source : Mashable and CMO.com