When talking about social networks, most CMO's get lost with straight forward questions like "I guess we need a Facebook Fan page" or "Should I post our last ad campaign on YouTube ?". Hence, this led certainly to a kind of gap between strategic objectives and operational ones...
Here is a small tool than could help CMO's in stepping back and overview a short SWOT analysis of most popular Social Media networks, all at once in a glance...
This infographic describes and ranks 10 popular social media channels by customer communication, brand exposure, traffic generation and SEO impact, which enables us to get a good grasp of how each tool helps users achieve business goals.
Here is a small tool than could help CMO's in stepping back and overview a short SWOT analysis of most popular Social Media networks, all at once in a glance...
This infographic describes and ranks 10 popular social media channels by customer communication, brand exposure, traffic generation and SEO impact, which enables us to get a good grasp of how each tool helps users achieve business goals.
It acts as a roadmap of the social web and demonstrates which social channel will give the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO.
Source : Mashable and CMO.com
Such a wonderful post and thanks for sharing with us. I think you have did lot of R&D for this one. Waiting for the another post from your end.
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